July 26, 2017 Only Estate Agents

What a real estate advertising schedule actually is and why you need it while selling your home


A good real estate advertising schedule is the difference between “selling your property at an amazing price” and “not selling it at all”.

A property advertising schedule is a list that is created by your real estate agent once you and the selling agent have discussed all aspects of the property before going to market.

The Property advertising schedule is also known as the blueprint of the sale. It has been proved in a research that 88% of the people are using the online services to find the dream home, however, a lot of sales still happen off market so your agent must be able to provide you with an advertising schedule that is tailored to your specific location, properties value and style.

Some of the aspects that need to be taken into consideration while preparing the schedule are:

  • It is important that you maintain everything within your budget
  • Pay attention towards the factors like similar properties, the average day on market, location and value.

Advertising schedule

There are three main sections of the real estate advertising schedule. The cost of the schedule depends on the location of your property and the agent you are working with.

Property marketing

It is the main section of the advertising schedule for your property includes:

  • Brochures
  • Photography
  • Signboard
  • Floor plans
  • Property videos
  • Aerial photography etc
  • Professional Real Estate Photography
  • Property Brochures,
  • Home Floor Plans
  • Property Signboards etc


Online advertising

Here you will have to spread the word online on the most popular online marketplaces for the property and location & interest based Facebook advertisings. Some of these online marketplaces include;

  • realestate.com.au
  • domain.com.au
  • property.com.au
  • realestateview.com.au
  • allhomes.com.au
  • homesales.com.au
  • onlyestateagents.com.au etc),

Print advertisement

Your property should be advertised in the local newspaper, window display,

Advantages of real estate advertising schedule

A smart real estate agent knows the importance of your property advertising schedule and will take it seriously. The schedule is considered as one the most important activities when you have to sell your home. Here’s why:



When you are planning all of the details that will be displayed in the advertisements and deciding upon which marketplaces you will display the ads, in reality, you are already beginning to prepare the schedule. Your marketing schedule will help you to plan every day until your property is sold and well-defined goals will help plan your entire project. This plan will help you set out whether you should go to Auction, private sale or off-market sale. Your agent should be able to outline the best campaign avenue for your property in order to be able to achieve the highest result for you.


When you have everything scheduled and properly planned you will get the following benefits:

  • You will be able to plan everything at a lower cost.
  • It is possible to narrow down the audience so you can save your time and money
  • Create schedule for displaying the online ads
  • If you want you are allowed to set budget restriction according to your plan
  • It will make your goals seem authentic and realistic so that you can get more leads in less time


When you create the schedule you will find the solutions to many issues that you might have been facing. Once people will start to show interest in your property, you will find it easier to adjust your campaign appropriately and negotiate better.

4-Expert insight

The best thing about the real estate schedule is that you will get the expert insight on everything. The real estate agent you’re hiring will be able to manage everything aspect of the campaign correctly. He or she will supervise the entire campaign and be able to provide better insights on the current market conditions. They will provide you with the best tips that will help you to stand out amongst your competitors and ensure that “Property investors” or the “Emotional Buyer” will be able to find your property unique and interesting.

Tips for showing the house

A good advertising schedule does not only outline the marketing activities of the campaign while the house is for sale however. Your agent should also be able to give you the best advice to prepare your home for sale. Some of these may include;

  • What aspects of the property need to be professionally cleaned, updated or repaired.
  • How to make your home seem larger and more open during inspections; ie, All the blinds and curtains should be open so the visitors will have a clear view.
  • Turn on all the lights and change the faded light bulbs
  • Where to de -clutter and countertops should be cleaned

When you are ready to advertise your property, it is important that you ask as much detail as possible. Some of the agents do not include everything required in the adverts or take the extra step to market your property and prepare accordingly. If you want a marketing schedule that is tailor suited towards your property to help you achieve your highest price possible, please feel free to get in touch with Only Estate Agents in Narre Warren today.